Whether you’re designing your very first website or redesigning your existing online presence, there are a number of things that you should keep in mind during the concept stage to ensure that the end result meets your needs. Whilst your website hasn’t been bought to life yet – or developed – the home page designs will have a huge impact on the look and feel of the rest of your site, so it’s critical that you’re satisfied with the layout and theme before you take it to the next level.

1. Does the concept accurately represent my brand?

If your site is the first thing potential customers see when they are browsing on the internet, it’s important that your first impressions are an accurate representation of your business – otherwise, you may turn clients away instead of attracting them! Colours, font style and size, graphics and more will all contribute to the look and feel of your website.

2. Will it be easy to navigate?

The layout and menu display are two of the most important features within your new site. Put yourself in your customers shoes and consider how easy it would be to find information about a certain product, especially if you’ve never visited the site before.

3. Is there a good balance between the user experience and search engine optimisation?

Gone are the days when you needed to pack your content full of key words in order to rank highly in a google search. It now places far more importance on the readability of the text – and your customers will appreciate this too!

4. Is the website responsive?

Another way to ensure both your customers and google are happy with your website is to ensure it is responsive across mobile platforms. The way we browse online has changed, and it’s important that your website reflects your potential clients search habits. In fact, not only will this keep your audience happy, but google actually penalises websites that can’t be accessed via mobile, so it’s critical that responsiveness is high on your list of priorities.

5. Are changes possible in the future?

Our digital strategies are designed to help your business grow – which is why our websites are designed to do the same. Investing in a website that completely suits your current needs, but has no room for expansion, will only leave you out of pocket in the future.

By taking the time to ask these questions, you can be confident your new website will meet the needs of your business – offering you the best possible chances for success. At Zeemo, we take the time to design custom platforms for our customers to ensure you stand out from the crowd.

To learn more about how we design and create engaging experiences, contact us today on 1300 881 594

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